Ogilvy One and TM Forum to Unlock Advertising Value Chain for Service Providers

MORRISTOWN, NJ - TM Forum as well as OgilvyOne proclaimed today their first step towards equally unlocking new revenue growth chances for communications service providers as well as advertisers. OgilvyOne will sustain the first TM Forum Digital Commerce as well as Advertising Summit, one of three new summits to be transported at the Management World Orlando meeting, November 16-20, 2008. The publicity as well as interactive marketing giant will offer valuable guidance, as well as chairing publicity sessions, at this groundbreaking summit.

Targeted content as well as advertising based business models stand for significant revenue development opportunities for communications service suppliers. In addition, service suppliers counting mobile, cable as well as fixed-line operators can unlock new channels to market for advertisers as well as content dispensers. But development remains slow in leveraging the vast capabilities these carriers can offer, including customer personalization, location-based publicity, micro payments and improved security. This makes transportations service suppliers an untapped channel to market for content as well as advertising industries.

Jointly the TM Forum’s exclusive collaborative approach will make sure advertisers, broadcasters as well as service suppliers get the sustainable new marketing solutions nj, they require to make the value-chain really frictionless.